Lina Scheynius

Magazine: Another Magazine

Issue: Spring 2009
Model: Mariacarla Boscono
Photographer: Lina Scheynius

Another example of ' the deconstruction of the fashion industry ' . The unusual and almost awkward like poses make it look more relatable somehow because i think that's what it comes down to eventually. When i look at a photograph , i see myself as, or becoming the image and it makes it more easier if what is in the photo,is something i can actually picture myself doing or being for that matter.These photos exhibit qualities that go beyond a common fashion spread, where our attention is drawn solely, to the clothes. Its almost like an average persons routine from day, through the afternoon and onto the night.Things one might do when one is usually alone, in this case the person being Mariacarla Boscono.This is fascinating to me.The photographer,Lina Scheynius is relatively new,this being one of her first fashion shoots.She seems very promising.Love the texture and color of the pictures.Natural lighting has always been my favorite.
I feel the styling is really impeccable..i mean, none of the clothes look out of place or take away from the simplicity of the idea behind.
Overall, this is not typical fashion material but the very existence of such kind of 'fashion' photography is refreshing.

Images courtesy of Photo Decadent